Identifying the right media for communications is crucial. Understanding target audiences and their segmentation is key to building brand awareness, conversions, transactions, and lead generation.  Our results-driven approach to media planning and buying helps you collect and understnad your company's ROI metrics and reapidly optimize your campaigns.

At Erinys Marketing Group, we do more than call the magazine sales representatives to ask about prices.  At our brand partners' request, we create Strategic Media Plans that outline exactly how you can get the most reach, and the maximum responses.  These media plans can strategize short term objectives, long term campaigns, or a combination of both.  Please note that all media management services are fee based.  We do not take a commission on media buys.

Media / Marketing Research

     First, we identify the market segments best suited for the delivery of your message.  Then we provide a detailed analysis of who your targets are, where they are located, and when you should hit them with your message.  Most importantly, we analyze what media (TV, radio, print, etc.) is the most efficient and cost effective in reaching the proposed target groups.  This analysis provides the groundwork on which the rest of your media strategy will be built.

Pre-Buy Analysis / Media Planning

     This service includes reviewing HUT, Share, Rating and Cume Audience data in TV and radio, circulation/exposure data in print and outdoor media, to devise the buy that will produce maximum exposure to specific target groups.  We create a complete Strategic Media Plan, including a pre-buy analysis for the client to review, media selection, costs, rating and a complete schedule of insertions and deadlines for the entire year.